On 12-15 February 2017, the first gifts on the symbols collected within Holcim Plus Program were presented to their owners. The event, held in Baku and Sumgait, was attended by retail customers in the construction market. They were given detailed information about the program's advantages and presented them with gifts from the company representative. Later, other gifts were presented to customers at the construction materials market in which they operate. Holcim invites all customers to join the program. More symbolizes more gifts.